Matt Travis and guest Rose Kayazo discuss the power of live video as a business mini habit to build rapport and authority with an audience. They highlight how live streaming fosters authenticity, especially in an era of AI-generated content, and share personal stories emphasizing its relatability and engagement. Rose identifies three main obstacles preventing people from going live: appearance-related insecurities, fear of forgetting what to say, and discomfort with technology. To overcome these challenges, they suggest starting with short recorded videos, reviewing them for self-improvement, and seeking trusted feedback before going live. They encourage listeners to commit to a consistent schedule, participate in their accountability group, and embrace the learning process, emphasizing that live video is a long-term strategy for business growth.
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Connect with Rose on social: @jacksonholerose
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