The episode explores the foundational importance of clearly defining your cultural values in business. Host Matt Travis and guest Jack McCarthy discuss how these values guide decision-making, align your team, and ensure consistency as your business grows. Jack shares a simple micro habit using sticky notes to help entrepreneurs identify and refine their top three to five business values. They emphasize the need to revisit these values quarterly and communicate them clearly to teams and clients to foster authenticity and trust. The episode concludes with encouragement to take action, connect for support, and continue evolving both personally and professionally.
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